Datafication is a technological trend that converts every aspects of our lives into data, which is then converted into information and realized as a new form of value. Data, information, and knowledge can be viewed as a continuum, with information management rooted in an efficient and dependable data processing infrastructure like machine learning.
The goal is to make an organization as smart as possible by valuing its knowledge assets. An intelligent organization can learn from its internal and external environments by detecting and correcting errors in outcome and expectation. This will be accomplished by datafying every aspect of the organization's entities.
Profiling is the automated processing of personal and professional data, which entails analyzing or predicting a person's interests, behavior, and other characteristics, as well as evaluating certain aspects of the person if necessary. Digital profiling is the process of gathering and analyzing information about an individual that is available online. A digital profile can include information about personal characteristics, behaviors, affiliations, connections, and interactions. Digital profiling is used in marketing, enterprise security, criminal justice, and recruitment, among other areas.